Sabika JEWELRY
Manager of digital marketing & Communications
From Capturing Details, Crafting Stories, and Driving Results.
Captivating Sabika Jewelry's story to over 159,000 followers, and driving 3% quarterly growth in online engagement.
Social Media Strategy
+ Organic content
Performance-Driven UGC - Customer content & testimonials that build brand loyalty and credibility while boosting engagement and follower growth.
Linktree Accessibility - Integration of Link-In-Bio feature to increase click through rates and website visits.
+ brand consistency
Strategic Wire-framing - Standardized content calendars, graphic design templates, and high-performing series across platforms.
Visual Guidelines - Alignment of cohesive imagery, design, messaging, and brand identity.
+ OPTIMIZATION
Effective CTA's - Increase brand visibility and post engagement through intentional messaging.
Hashtag Optimization - Track user engagement, and incentivize brand loyalty.
Email Marketing Strategy
+ Optimization
Conduct A/B Testing - Evaluate subject lines, imagery, design layouts, and scheduling.
Establish Email Flows - Perform audience segmentations, targeting key subscribers through strategic promotional campaigns.
+ Establish Creative & copy
Brand Consistency - Imagery, copy, and graphics is cohesive with campaign design and maintain brand standards.
Greater Pittsburgh Arts Council
Marketing & Communications Intern
Providing resources, Sharing Stories, and Building community.
Advocating Greater Pittsburgh Arts Council's message to over 25,000 followers across 5 platforms, increasing engagement by over 4% in a 6 month period.
Social Media Strategy
+ Audience engagement
Brand Voice & SEO - Conversational / informational tone consistency, keyword descriptions with hyperlinks, and increase brand visibility through SEO.
UGC & Post Collaboration - Optimize platform's collaboration features to support engaging community members, and increase brand visibility.
+ Blog subscribers
Utilizing CTA's - Generating audience traffic in channel engagement, click rates, and lead performance.
Linktree Accessibility - Optimizing Link-In-Bio feature to increase click through rates and website visits.